Semiotic Annotation of Narrative Video Commercials: Bridging the Gap between Artifacts and Ontologies

Drawing on semiotic theories, the paper proposes a new concept of annotation \u2013 called semiotic annotation \u2013 whose goal is to describe the multilayered articulation of meaning inscribed within narrative video commercials by their designers. The approach exploits the use of a meta-model of the narrative video genre providing the conceptualizations and the vocabulary for analysis and annotation. By explicating design knowledge embodied in the video, semiotic annotation plays the role of intermediate level knowledge between the meta-model (an informal ontology) and practice (the concrete video artifact). In order to assess the feasibility of the approach, a test bed is presented and results are reported. A final discussion about the potential contribution of semiotic annotation in the fields of Research Through Design, Technological Mediation, and Interface Criticism concludes the study

Multimedia analysis and design: a conceptual framework

The paper proposes a conceptual model inspired to semiotic theories, to be applied to the analysis and design of multimedia. We introduce a meta-model with four levels of semantic aggregation. There results a framework of concepts, relations and processes accounting for the multiple meanings that arise from a multimedia text. We explore the effectiveness of the model by considering four commercial clips by the brand Lanc\uf4me. Our analysis confirms that the framework is well suited to the analysis, indexing, design of narrative multimedia

A communication-based Model of Ontology Design and (Re)Use

Developing ontologies is not just about eliciting knowledge and formalizing it according to a particular formalism; rather this development process is a social process of collaborative knowledge building mediated by artifacts. In this paper, we adopt a communication based model of ontology design. This approach focuses on ontologies as semiotic objects and on the relationship between the designers\u2019 intended interpretation of an ontology content and the actual user interpretation. We explore some consequences of this perspective for collaborative ontology development and reuse